Matrix and Beame at DealerCon 2026: Putting People First
We joined Cars.co.za DealerCon 2026 on 17 September at the Sandton Convention Centre in Johannesburg. Together with Beame, we connected with dealerships, vehicle manufacturers and partners from across South Africa’s automotive industry.
The theme, “Mind Over Metal – Mindsets That Move Markets,” closely reflected our approach to vehicle tracking. Every vehicle carries people with places to go and loved ones waiting for them. We track and recover vehicles, while also caring for the people inside them.
Understanding the modern vehicle owner
DealerCon brought together dealer principals, manufacturer executives, finance and fintech leaders, and industry stakeholders. The purpose was to better understand South African consumers and changing vehicle ownership trends.
Affordability, digital disruption and sustainability were key topics. Electric and hybrid vehicles also featured in discussions about the future of automotive retail. These changes influence what motorists buy and the support they expect throughout ownership.
For us, understanding those expectations helps us provide relevant vehicle tracking, recovery and personal safety solutions.
Why we attended DealerCon
We attended to strengthen our dealership relationships, share our latest technology and learn from the industry. We also discussed how digital innovation can make everyday vehicle ownership simpler and safer.
The event’s theme encouraged the industry to look beyond the vehicle and understand the person choosing it. That connection matters to us. Our customers need to know where their vehicles are. They also need convenient access to help when a journey takes an unexpected turn.
A breakdown, accident or emergency affects the person behind the wheel and everyone travelling with them. Our approach combines vehicle protection with features and services that support people when they need us.
Vehicle tracking with people in mind
As part of Powerfleet, we offer vehicle tracking, stolen vehicle recovery and personal safety solutions. Depending on their selected service, our customers can access trip information, alerts and assistance through our app.
Through Beame, we also offer a discreet, wireless solution focused on stolen vehicle recovery. Together, our brands give motorists options to suit their protection needs.
At DealerCon, we shared our focus on greater connectivity and easier access to support. Our continued digital innovation serves a clear purpose: helping customers feel informed, connected and supported on their journeys.
Connecting with the automotive industry
Hosted by Cars.co.za, DealerCon featured organisations including Lightstone Auto, BYD South Africa, Absa Group and PG Glass. Other event partners included TransUnion, naamsa, NADA, DealersOnline, Momentum, Bosch Car Service, Keyloop and Innovation Group South Africa.
LDV South Africa, Mercedes-Benz South Africa and Tata also formed part of the partner line-up. This broad mix of expertise created valuable conversations across retail, finance, technology and aftersales services.
Thank you to Cars.co.za and everyone who connected with our team. We look forward to building on these relationships and supporting more motorists beyond the showroom.
Wherever the road takes you, we’re right by your side.
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